The story behind

Some ideas begin small — ours began on two wheels.

Back in 2015, we sketched a concept that felt almost unconventional: a bicycle bell seamlessly hidden inside a GPS mount. We simply wanted to make cycling a little smarter and more beautiful. What we didn’t expect, was how many cyclists would fall in love with it.

Since that first spark, our journey has been one of curiosity, craftsmanship, and continuous evolution. With every prototype, every redesign, and every new insight, our products have grown more refined, more intuitive, and more aligned with what cyclists truly want. Improvement is never a finish line for us — it’s our mindset.

What drives us is the joy of cycling itself. We create products that blend style, safety, and smart design — products that make riders feel good, look good, and enjoy every moment on the bike.

Today, we are proud to offer a collection of innovative cycling accessories, and to serve as an official supplier to Team Visma | Lease a Bike — a milestone we could have never imagined when we began.

Yet despite how far we’ve come, our vision remains the same:
to inspire better rides, elevate the cycling experience, and bring a touch of elegance to every journey.

The story behind

100% Dutch-made — from mold to final product

All our products are fully produced in the Netherlands. Every component — from the injection mold and the spring in the bell, to the bell cap itself — is crafted locally with precision and care. By keeping the entire production chain in the Netherlands, we ensure superior quality, fast communication, and full control over every detail.

The story behind

Assembling and packaging

Our products are proudly made in collaboration with social workplace facilities in the Netherlands. By choosing local production, we ensure high product quality, fair working conditions, and meticulous attention to detail. Every item is crafted with dedication, supporting meaningful employment and contributing to a more inclusive society.